The Cadbury 99 flake is too flakey, ice cream sellers have warned.
Ice cream vendors have insisted the quality of the flake has deteriorated since production was moved to Egypt.
Owner of C&M Creamery Ices John Taylor told the BBC the product breaks easily. “You can’t give someone a 99 with a broken flake. It’s embarrassing for an ice-cream man,” he said.
He added: “They’re crumbly by nature but they should be able to stand up to a bit of moving…