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The North Face blasted by fans for featuring a drag queen in latest ad


THE NORTH Face is the latest brand to face a consumer backlash after featuring a drag queen Pattie Gonia in its new ad campaign.

The clothing brand used the moustachioed drag queen to launch its “Summer of Pride” campaign, urging customers to “come out in nature”.

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The North Face featured drag queen Pattie Gonia in its new campaignCredit: INSTAGRAM/NORTH FACE
The 'Summer of Pride' campaign, urges customers to 'come out in nature'

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The ‘Summer of Pride’ campaign, urges customers to ‘come out in nature’Credit: INSTAGRAM/NORTH FACE

The company added: “We recognize the opportunity our brand has to shape the future of the outdoors and we want that future…



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