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Ski Sunday host Chemmy Alcott gets dressing down from BBC for promoting clothing range Snow Finel


Ski Sunday host Chemmy Alcott gets dressing down from BBC bosses again over breach of conflict of interest rules after plugging her Snow Finel clothing range on screen

BBC Ski Sunday presenter Chemmy Alcott has received a dressing down from TV bosses after she was once again caught promoting her clothing range on screen. 

She breached BBC rules on conflicts of interest by wearing knitwear from the skiwear brand Snow Finel while on the show. 

Alcott, 40, has been a brand ambassador for the firm for four years – even designing some of their ranges. 

But last year the host was ‘reminded of the BBC’s guidelines in relation to commercial conflicts of interest’ after she was caught wearing the clothes on Ski Sunday as well as during coverage of the Winter…



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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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