“I will get consumed by comments and I’ll just scroll and scroll and scroll,” she admitted. Though ignoring them entirely isn’t really an option in a job that requires actively cultivating a connection with fans, she gives herself just one hour to peruse and respond to the many queries and remarks. Then she does her best to cut herself off: “You shouldn’t be looking at the comments five hours later and reading all the new ones that come in.”
The risk, of course, is coming across that one…
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