In a small meeting room at the NSPCC’s offices in east London, Sir Bradley Wiggins emerges from a seat in the audience to address staff and media invited to the launch of the charity’s new campaign. Wiggins is proud, he says, to be fronting a project designed to educate adults on how to spot the signs of child abuse and best report them. As a victim himself, he knows the cost of not speaking up.
Amid applause for his brief speech, Wiggins appears a touch sheepish and needs encouragement to fill a vacant seat at the top table, joining a panel Q&A. ‘I feel like I’m at a wedding,’ he says, a sentiment not quite reflected in his modish attire: black suit, V-neck jumper and clean trainers.
For all his self-deprecating quips, smart threads and TV appearances, Wiggins has never really…
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