Apple is the latest company to desert Twitter following Elon Musk’s multibillion-dollar acquisition of the company late last month, the new CEO has announced – as a new report revealed that half of the firm’s top advertisers have pulled their partnerships with the site in recent weeks.
According to nonprofit watchdog group Media Matters, 50 of the platform’s top 100 advertisers, which have accounted for about $2 billion in spending since the start of 2020.
High-profile companies to issue statements about halted advertising on the site in recent weeks have included Chevrolet, Chipotle Mexican Grill, Ford, and Jeep.
Other noticeable names to apparently nix their relationship with the company consist of cheese giant Kraft, Coca Cola, Nestle, Chanel, AT&T, CNN, Heineken, and Kellogg’s – dubbed ‘quiet quitters’ by the watchdog, due to their stopping advertisements without issuing a formal statement outlining their doing so.
Per a flippant tweet from Musk , it appears that Apple has…