Britons will be told they can save over £400 by cutting down on their energy in a new public information campaign waged by Government ministers.
The £25million marketing programme will attempt to wean people off using energy unnecessarily as bills soar over winter.
MPs and celebrities will appear on broadcast adverts and on social media, telling the public to cut down on using their boilers, switch off radiators in empty rooms and opt for showers over baths, The Times reports.
Chancellor Jeremy Hunt said Britons have a responsibility to cut energy by 15 per cent in order to stop the country being ‘blackmailed’ by Russian President Vladimir Putin.
Yesterday, Hunt told the Treasury Select Committee: ‘For most people, we need you to play your part in reducing our energy dependency on what Putin chooses to do in Ukraine.
Yesterday, Chancellor of the Exchequer Jeremy Hunt told the Treasury Select Committee: ‘For most people, we need you to play your part in reducing our energy…