World Cup: Budweiser ‘will seek to knock $47m of its deal’ with FIFA after last-minute alcohol ban

Budweiser will reportedly seek around $47million from FIFA following the U-turn decision on allowing alcohol to be sold inside stadiums at the World Cup. 

Last Friday, FIFA announced that alcohol would be prohibited inside stadiums at the tournament in an 11th-hour decision apparently motivated by pressure from Qatar’s royal family.

Anheuser-Busch InBev, the brewing giant which owns Bud and dozens of other beer brands, has a $75million deal with FIFA to be the official beer supplier for the World Cup in Qatar and reportedly has another already in place worth around $112m for the 2026 World Cup in the US, Mexico, and Canada. 

However, following FIFA’s reversal on alcohol sales at stadiums this year, Budweiser will look to seek a $47.4m deduction on its portion of the deal for the…

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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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