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Outgoing Cornish holiday chief describes holidaymakers as ‘bloody tourists’ and ‘f***ing emmets’


Cornwall’s outgoing holiday chief has criticised the ‘bloody tourists’ who disrespected the region during lockdown travels in his warning about the future of Cornish tourism.

Malcolm Bell, who is retiring next month from Visit Cornwall, argued tourism in Cornwall relies on attracting ‘friends and guests’ – and forgetting the ‘f***ing emmets.’

He claims emmets, a Cornish word to describe holidaymakers, swamped the region for two Covid-19 fuelled summers because they could not travel abroad. 

Mr Bell, 67, said he is frustrated with the tourists who came to Cornwall but ‘did not want to be here,’ despite the region having ‘made ourselves the place to be’. 

The holiday chief argued his successor’s challenge will be attracting the ‘friends, guests and tourists, who get us’ and ‘appreciate and join us in a love of Cornwall.’

Cornwall's outgoing holiday chief has criticised the 'bloody tourists' who disrespected the region during lockdown travels in his warning about the future of Cornish tourism

Cornwall’s outgoing holiday chief has criticised the ‘bloody tourists’ who disrespected the region during lockdown travels in his warning about the future…



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