Fans are braving scrum-like crowds, extortionate prices and mockery from the FIFA leadership to finally get their hands on a pint at the Qatar World Cup.
Alcohol sales in Doha got off to a calamitous start as hundreds of football fans swarmed towards beer tents resulting in chaotic scenes in the FIFA fan zone.
Queues were long and packed and there were scenes of near pandemonium as fans surged through barriers to quench their thirst.
Security struggled to control the boisterous crowd, many of whom were chanting ‘we want some beer’ in a variety of different languages, including English and Spanish.
It came after FIFA president Gianni Infantino gave a bizarre and lengthy press conference in Doha this afternoon, in which he slammed critics of the World Cup and its booze ban.
This was despite having charged Budweiser £63million to become a sponsor, before they were informed they were not allowed to sell its beer in and around any of the stadiums just two days before kick-off.