Rina Raphael is the author of the new book The Gospel of Wellness: Gyms, Gurus, Goop, and the False Promise of Self-Care.
American women are being led down a kale-covered path. We’re overburdened, stressed, and anxious. Too much feels chaotic.
So we look for salvation and we’re offered solutions — for a price.
‘Your skin deserves minerals, not chemicals,’ Kourtney Kardashian tweeted on August 29th.
The reality-TV star was promoting her wellness brand, Poosh.
Specifically, she was selling a $95 ‘carbon purifying’ mineral facial mist described as a detoxifying blend of ‘pulverized crystals.’
Of course, you can’t ‘detox’ anything, let alone with an overpriced bottle of rock sand. And minerals are made of chemicals, like everything else.
Not to mention, just because something contains minerals doesn’t necessarily mean it’s better or even safe.
Do you know what else is found in minerals? Arsenic.
The modern American wellness industry has devolved into a bloated market bursting with…