Chocolate and candy purveyor Mars Wrigley made a grovelling apology on Friday for a Snickers product launch which Chinese social media users said suggested that Taiwan was a country.
Videos and pictures of an event promoting a limited edition Snickers bar that was said to be only available in the ‘countries’ of South Korea, Malaysia, and Taiwan went viral on Chinese microblogging platform Weibo.
Chinese users interpreted the wording as a ‘gaff’ and brought it to the attention of Chinese Community Party honchos notorious for punishing commercial enterprises which step out of line on Beijing’s view of its affairs.
Within a short space of time Mars Wrigley published an apology on its Snickers China Weibo account and said the relevant content had been amended.
Chinese state mouthpiece the Global Times said Mars Wrigley’s local team ‘has verified and aligned the official site and social media accounts to ensure accurate content.
‘Snickers owner Mars Wrigley said it respects China’s…