When Lisa Wilkinson became Ten’s highest-paid on air talent, staff were prepared to forgive her huge salary, lavish wardrobe allowance, personal hair and make-up teams. Not to mention the luxury accommodation and business-class flights between Sydney and Melbourne for her role on The Project.
After all, they were all assured the big signing of the one-time Today host was a sign Ten would return to the world of ‘serious’ news – and help turn around the fortunes of the network’s reality TV franchises.
However the following five years have delivered a very different reality.
The Project’s rating are now at all-time lows, with just a dismal 185,000 tuning in to the 6.30pm time slot across the five-city metro market in March, the show’s lowest ratings since its prime time debut in 2017.
Studio 10 routinely finishes last in its time slot while marquee shows MasterChef and The Bachelor are in terminal decline.
(MasterChef’s premiere figures were so low back in April, former MKR judge…