Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed.
The firm began a secret program called Project Bernanke in 2013 which allegedly rigged the market by dropping the second-highest bids from publishers’ advertising auctions.
Google is then said to have pooled money taken from this system before allocating it to publishers who gave the firm favoured access, including those who only used Google’s ads.
This allegedly gave Google and its bidders an unfair advantage and helped them win auctions they would have lost – something that cost publishers up to 40 per cent of revenue.
The California-based firm is thought to have generated nearly £270million a year from Project Bernanke – named after former Federal Reserve chairman Ben Bernanke for unknown reasons.
Google began a secret program called Project Bernanke to allegedly rig the advertising market
The claims emerged in…