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Selfridges becomes the first retailer to sell a range of dresses in digital form only


The £100,000 dress you can’t wear! Selfridges will become the world’s first retailer to sell a range of Paco Rabanne’s dresses in so-called ‘NFT’ digital form only

  • Selfridges becomes first retailer to sell clothes at exhibit in digital form only 
  • Customers can buy a range of Paco Rabanne’s dresses as so-called NFTs 
  • Non-fungible tokens (NFTs) are digital tokens of ownership of certain items
  • They have taken world of art by storm and celebs have jumped on bandwagon 

Anyone buying a dress in Selfridges’s latest sale for thousands of pounds might be surprised to learn they can’t wear it even once.

The British luxury department store based in London will become the world’s first retailer to sell a range of dresses by legendary Spanish designer Paco Rabanne in digital form only.

A dozen of Rabanne’s dresses from his ‘unwearable’ collection of the…



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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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