Emma Raducanu’s historic US Open win against Leylah Fernandez reached peak audience of 9.2MILLION people on Channel Four… more than any peak during the BBC’s coverage of Wimbledon
- Emma Raducanu made history by winning the US Open on Saturday night
- She beat fellow teenager Leylah Fernandez 6-4 6-3 at Flushing Meadows
- She became the first ever qualifier to reach and then win a Grand Slam final
- Channel Four reached a last-minute deal with Amazon Prime to show match
Emma Raducanu’s victory in the US Open final reached a peak of 9.2million viewers on Channel Four.
The 18-year-old made history at Flushing Meadows by becoming the first British woman since Virginia Wade 44 years to win a women’s singles Grand Slam.
Raducanu also became the first ever qualifier to win the ultimate prize at a slam, and she did so without dropping a set throughout the whole tournament at Flushing Meadows.
Emma Raducanu’s victory in the US Open final reached a peak of 9.2million viewers on Channel Four
The broadcaster reached a last-minute deal with Amazon Prime to show her win over Leylah Fernandez (L)
Channel Four’s coverage reached 12.6m viewers, including 1.5m watchers between the ages of 16 and 34
As revealed exclusively by Sportsmail, Channel Four agreed a last-minute deal with Amazon Prime Video to share coverage of her 6-4 6-3 victory over fellow teenager Leylah Fernandez.
And the broadcaster has now revealed that as a result, their coverage reached 12.6m viewers, including 1.5m watchers between the ages of 16 and 34.
In a statement sending ‘congratulations’ to Raducanu, Channel Four confirmed its audience of 9.2m accounted for a 39.9 per cent share of the evening’s viewing.
The peak figure was also more than the highest peak that the BBC managed from this year’s Wimbledon in June and July, which came in at 7.9m.
Channel Four confirmed its audience of 9.2m accounted for a 39.9 per cent share of the evening’s viewing
The peak figure was also more than the highest peak that the BBC managed from this year’s Wimbledon
The coverage of the women’s US Open final itself, which took place between 9:15pm and 11.15pm UK time, averaged 7.4m, which is almost seven times the slot average.
It was therefore Channel 4’s best day since the 2012 London Paralympics, while their total coverage, including the build-up and the trophy presentations to Raducanu and Fernandez averaged 5.9m, six times the slot average.
The slot average refers to the usual average the broadcaster comes to expect during that specific time slot on television. Prime Video however have not announced their figures for the match.
Channel 4’s Chief Content Officer Ian Katz said: ‘We’re delighted that Channel 4, in partnership with Amazon Prime Video, could enable more than 9m people to enjoy one of the most thrilling and historic nights of British sport in a generation.
The figures however could not match the latter stages of England’s route to the Euro 2020 final
The match also deprived BBC’s Match of the Day of viewers given Cristiano Ronaldo’s return
‘Moments like this are what Channel 4 was made for – it’s a perfect example of the kind of nimble, uncommercial, but profoundly valuable public service broadcasting that a purpose- driven Channel 4 can deliver.’
The figures however could not match the latter stages of Gareth Southgate and England’s route to the men’s Euro 2020 final, which regularly achieved viewing figures of around 20m.
The BBC coverage’s of the defeat by Italy in the final was watched by 25m viewers, compared to an average of 5.8 million tuning in to ITV.
But the US Open final did, according to the Telegraph, deprive BBC Match of the Day of viewing numbers, especially given Cristiano Ronaldo’s electric second debut for Manchester United, which saw him net twice against Newcastle on his Old Trafford return.
The tennis production unit of the Amazon Prime Video team is based in Stockley Park, with the coverage presented by Catherine Whitaker.
Anne ‘Annie’ Keathavong and Greg Rusedski were the studio guests for the final, while Tim Henman was providing insight from the side of the court.
Presenter Catherine Whitaker (R) alongside Greg Rusedski (L) and Anne Keothavong (centre)